The world's leading brands are still struggling with the transition from the offline world into the digital one. The digital space and the 'real' space exist mostly in isolation from each other. Most brands have figured out ways to capture a consumer's attention in the real world and most of those same brands also recognize the value of a Facebook Like. So when a brand successfully grabs a consumer's attention in the real world - as when walking by a new model Hyundai The leading brands of the world are still struggling with the transition from the offline world into the digital one. Here Hyundai instantly converts fans interest into one of those valuable Facebook Likes that everyone is talking so much about.at the Amsterdam AutoRAI 2011 Auto Show - how can that brand instantly convert the consumer's interest into one of those valuable Facebook Likes that everyone is talking so much about?
Hyundai has an idea. Check out the video below from Amsterdam's AutoRAI 2011. Brilliant work, Hyundai. Hyundai used RFID to gather 10,000 new Likes using this Offline/Online hybrid strategy and these Likes reached the Facebook walls of an estimated 2 million Facebook fans. The email blast is dead. The World is Changing.
In case you're asking, "What good is a Like anyway?"... The answer is quickly becoming clear. Enterprise Marketers all over the world are beginning to ask themselves which is more valuable - a Facebook Like or an email address (especially given the newly notorious riskiness of storing users' email addresses). Some of the most successful brands in the world might work for several years to amass a few hundred thousand opted-in users in their email address database. Those same brands now have 2 million, or 5 million, or even 10 million 'fans' of their Facebook pages. A single post on a brand's Facebook wall now reaches more users in a more effective way than the email blasts those brands have been using for the last decade. Furthermore, ten Facebook posts in a single week from a liked-brand is still common and possibly embraced, while we all know that ten emails a week to an opted-in recipient is a one-way express ticket to Unsubscribeville.